Today, the modern vision of human beings is to identify in time what can be preventive for health. We have echoed the well-being that prevention means, so preventive health is the order of the day.
When referring to hair, we beauty professionals have identified which factors affect the health of the hair strand. We have concluded that the different procedures used, such as the process of transformation of texture based on the use of inorganic keratin or any straightening, the bleaching of the hair, the coloring process, and subjecting the hair to heat without protection. These processes must be done with professional care because a slight oversight can be fatal.
The main objective of every hairdresser must be to worry about achieving the health of the hair strand. Every client who visits your establishment is unaware of the risk he or she is taking; that is why they ask for procedures in excess because their main objective is to achieve the result they want. But the client does not have the professional domain, so the stylist must make him or her aware of whether or not he or she can submit the hair to the process his or her client is asking for and make him or her aware of the risk he or she can take by wanting to achieve that result.
If we understand these difficulties and approach to accept the nature of things, we begin to visualize which favorable and preventive alternatives we have that can help us hydrate the hair, implement its elasticity, nourish it and help us highlight its brightness and its smoothness. This way, we will have better management and appearance of the hair.
As the years go by, in my experience, I am surprised by the significant amount of women who come to me trying to find solutions to different types of difficulties in their hair, which are created because they do not feel satisfied with their image and cause even more dissatisfaction. They resort to challenging processes behind satiating their concerns; they use excessive chemicals, instruments in poor condition, prolonged use of the blower, overheating their hair; without any protection.
To maintain healthy hair, we must take into account the environment in which we operate. If you are in a tropical country, you may be affected by excess ultraviolet rays from the sun and experience dehydration and a high level of porosity. If you are in a cold country, excess moisture can cause identifiable damage to the hair, such as excess dandruff, bacteria, odor, and hair strand rot, which can eventually degenerate the health of the hair.
All these elements, entirely understood, have led us to develop preventive products, which feel the satisfaction and security that only by using our products can see an optimal result, which counteracts the collateral damage of the processes mentioned above. That is why the diversity of the different lines we have created; they have relied entirely on the identification and solution of these problems, to bring a satisfactory answer to each of the cases already identified.
By Adolfo Padilla
